What Makes Tesla Unique?
On marketing and promoting the cars, Tesla’s advertising spending is $0. $0! Tesla doesn’t spend any money advertising its cars. It has shown a good comparison of different car companies the per car expenditure on R&D and the per car expenditure on Advertising. For Tesla, the advertising spending is 0. But R&D expenses is almost thrice than that of the other car companies.
You’d wonder how this could be possible. How could a company sell its products without using ads? The simple answer is Elon Musk’s popularity. Elon Musk is such a popular personality, with only one tweet, he can impact the price of Dogecoin. So you can imagine, such a popular person doesn’t need to spend on advertising for the promotion of his company. There is so much hype built up for Tesla, that it gets automatic media coverage from all the companies.
There are so many new exciting features in their car, they present so many new and unique things, that people get curious about it and write on social media, discuss them, the media companies publish articles about it, news channels talk about it on TV. In marketing, this is known as Word of Mouth Marketing. If you like something so much that you tell your friends and family about it, and they like it immensely as well, and they tell their friends, this leads to the promotion of the thing. In a way, you can say that the promotion of my YouTube videos is also by Word of Mouth.
When you like it, you tell your friends and family members, they watch these videos, and through them, more people watch these videos. And I don’t need to spend on advertising either. Other than this, there are so many unique things about Tesla, in comparison to the other car companies, that makes it unique in itself. That makes it special. Another example of this is, their car dealership model.
Other car companies often sell their cars through car dealers. A third party is involved in between. You would’ve seen that when you go to buy a car, there is some dealership involved. Tesla doesn’t do so. If you want to buy a car from Tesla, you can order it from their website directly. Or you can go to their showroom and buy a car from Tesla directly.
