Korea Became A Cultural Superpower : Over the past 70 years, in East Asia, the fastest-growing developed economies are referred to as the ‘Asian Tigers’. The four Asian Tigers are Singapore, Taiwan, Hong Kong, and South Korea. Among them, South Korea stands out not just as an economically developed nation but also as a Cultural Superpower.
South Korea’s iconic “Gangnam Style” song became the first YouTube video to surpass 1 billion views. The TV show “Squid Game”, originating from South Korea, is one of the most watched TV shows globally. Even YouTube sensation Mr Beast’s most popular video is about Squid Game.
Additionally, South Korean bands like BTS and Blackpink are achieving international fame, K-Dramas are becoming more and more popular, and South Korean movies such as “Oldboy” and “Parasite” receive acclaim and prestigious awards globally. Notably, “Parasite” made history as the first non-English film to win an Oscar for the Best Film.
How is this happening? Is it merely a stroke of luck that South Korean content and products are gaining immense popularity worldwide, or is it the result of a well-thought-out strategy by the South Korean government? Let’s try to understand, How did South Korea become a Cultural Superpower?
